The Cakery, Regent Grove, Leamington Spa
None of us could have predicted how tough 2020 would be for everyone, and what a challenge it has been for small businesses like ours but we are so proud of what we have achieved in the past year. We’ve tried to adapt with every challenge thrown at us and make the best of the situation. It started with drive-by ‘contactless cakes’ when lockdown closed our shop, then we treated our NHS workers with cake deliveries to local hospitals, then we realised our key workers needed a treat too and so we asked for nominations and delivered over 1000 treats to care workers, pharmacies, schools, care homes, hospitals, doctors and police stations! ❤️
Then we took our business online with the help of a family member and we were blown away by the demand for cupcake deliveries through lockdown! It was lovely to see our regulars and new customers treating loved ones to a gift with orders coming in from all over the world. Grandparents who missed their grandchildren and children who missed their parents, special birthdays spent at home, missed celebrations and weddings. 🧁
We have postponed over 100 weddings, some 4 times! We even created a postal wedding cake sample box so that customers could taste cake at home. In June we built a “cake hatch” so we could reopen safely. Then the government reduced weddings and gatherings so we brought out the ‘Mini Cake’ perfect for parties of 6!
We took the opportunity to do a rebrand and gave our shop a makeover and with our new online shop we have gone from strength to strength and we are now expanding with a new bakery space. We are so proud of our business and hardworking team including my mum (the founder) who had just retired and came back to help with deliveries so we could keep going through 3 lockdowns.
We have high hopes for 2021 and we are so grateful to every one of you who has supported us by eating more cake! 💖🥰
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